Paula is everything I love in a client. Thoughtful, clear in her vision, understands her audience intimately and has a deep, rooted knowing of the values and why within her business. The brands and products she carries in the boutique are a highly intentional gathering of mindful companies. A raw, essential, minimalist aesthetic, layered on a foundation of conscious purchasing — uncompromising beauty that takes your breath away.⁠ Here is a snippet right out of our website strategy document, where we really hone in on knowing our target audience inside and out:⁠
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“Their taste is minimal and sensual with a distinct edginess & grit to it — it’s not pretty or sweet — they are not here to please others or “play nice”. Their sense of beauty is deeper than that. There is a rawness here, a beautiful exposure. They are thoughtful and gutsy, a woman unafraid of her own true, authentic expression.”⁠

Brand Photography by Jessie McNaught Styling and Anastasia Creative

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