Using a series of questionnaires & guided pinterest session, we hone in on your target client and I begin to plan a visual identity for your business that appeals to your client base. We lay the foundation for how your site will function – what is the core purpose of your business? Where will be the primary place you will share content? I prep a detailed creative brief tailored to your brand’s positioning in the market.
I curate a full creative direction for your brand, including a mood board and colour palette that will be applied throughout your brand and the site itself. We create a virtual blueprint for your website, and now it’s your job to gather the content. I will prep a full Content To-Do List to break things into manageable tasks. We factor in a few weeks for you to get all of this together, then you get to sit back while I take the driver’s seat.
Now the fun begins – designing your website. I will send you a full website mockup containing each of the pages of your site for you to review, and we’ll work collaboratively through two rounds of revisions to finalize your design (including 1 final round after we upload). Then we launch your final vision into the world to be seen! Helloooooo world!
A peek at what’s included:
+ Fully responsive and SEO-ready 5-page website built on the industry-leading WordPress platform (custom designed + developed Shopify or Squarespace platforms also available – contact me for a custom quote)
+ Website design strategy + creative direction
+ Existing brand extension for web (brand identity + logo development available here)
+ Seamless integration of blog, social media platforms, and email opt-ins designed to grow your following
+ Quick-reference pdf provided at launch designed to get you comfortable with the basics of managing your new website