The Design Process 2016-12-03T20:45:08+00:00
:: the process ::

’ll get back to you with a few questions to help me get to know your goals for your business and to see if we are a good fit.  We will work through what features you are looking for in a design, and the pages your site will require.  I will draw you up a contract & invoice for you to review including a detailed project schedule.

01
RESEARCH

Using a series of questionnaires we hone in on your target client and I begin to plan a visual identity for your business that appeals to your client base.  We lay the foundation for how your site will function – what is the core purpose of your business?  Where will be the primary place you will share content?  I will prep a detailed creative brief tailored to your brand’s positioning in the market.

02
PLANNING

I then create a virtual blueprint for your website – primary pages, secondary pages, and site map & we finish off our planning with a visual brainstorming session via pinterest.  Now it’s your job to gather the content.  Page titles, body copy, imagery.  I will prep a full Content To-Do List to break things into manageable tasks.  We will factor in a few weeks for you to get all of this together, then you get to sit back while I take the driver’s seat.

03
DESIGN

Now the fun begins! I will curate a full creative direction for your brand, including a mood board and colour palette that will be applied throughout your brand and the site itself.  I will send you a full website mockup containing each of the pages of your site for you to review, and we’ll work collaboratively through two rounds of revisions to finalize your design and launch your final vision into the world.

NOW FOR THE FUN PART!poof

(magical website fairy dust)

04
THE DESIGN

Now the fun part begins!  I will curate a creative direction for your brand – a detailed creative brief, mood board and colour palette that will be applied throughout your brand and the site itself.  I will send you a full website mockup pdf containing each of the pages of your site for you to review.

05
REVIEW + REFINE

Here you have up to 2 rounds of revisions for your site.  Once the design is approved, pay the balance of your design fees and we bring this beast to the internet!

06
TEST + LAUNCH

Your site is loaded onto your domain and web host. I will place a branded coming soon page during this process.  Once I am done (3-5d) you will have 1 last chance to make any final tweaks or edits before we launch.  We will test your site on both desktop and mobile devices and all major web browsers prior to going live.  Then we launch!

POST-LAUNCH: WE GOT YOU BABE

All clients recieve 30 days (up to one hour total) of post-launch technical support included with their design.  I will also give you a quick tutorial on how to edit, add content/blog posts or make changes to your WordPress site.  & if you are already missing me and cannot fathom dropping off my email radar, we also offer website maintenance plans at hourly and monthly rates for existing clients.

Ready to build a stand-out brand that appeals to the right (aka income generating) clients for your business?
LET’S DO THIS.