You will fill out a brand positioning questionnaire, providing us with info on where you are at with your business, and where you are headed. We then do some visual brainstorming via Pinterest to give me a window into your personal + professional aesthetic.
I take an in-depth look at your target clientele, who they are, their values and what shapes their purchasing decisions. I pull it all together in one cohesive creative brief, providing direction on where we will position your brand visually to appeal to your client base.
Based on our work together, I will pull together 2 mood boards with coordinating palettes for you to select from. Once your selection has been made, we design your brand from the ground up: logo, submark and any other brand assets you have selected.
Brand and Logo Development includes everything you need
to launch your new look:
Secondary logo variation
Full Brand Style Guide
Colour codes & coordinating font recommendations
Pattern or texture pairing
Social media profile images
Facebook banner design
Brand launch materials
Double-sided business card design